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Wikipedia is one of the BEST places to find keyword for product and category pages. Here is why: Just like with category pages on the e-commerce competitor sites, Wikipedia organizes things by keywords and categories. In other words, they have done the hard work for you! Let us examine an example of how anyone can use Wikipedia for e-commerce keyword research.

First, enter a keyword that describes a product or category the site sells:

Then scan the Wikipedia entry for words and phrases that make sense for the products have on the website:

Assure to take a look at the contents box. These can sometimes reveal the top category page keywords.


Once exhausted Wikipedia’s keyword suggestions, it is time to move onto one of the favorite keyword research tools: SEMrush.