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The strategies outlined so far should have helped to get a hefty list of keyword ideas. However, SEMRush is a little different. SEMrush does not generate new keyword ideas based on seed keywords. Instead, it shows you keywords that competition already ranks. Let us take an examine how you can use this tool to find keywords for the e-commerce site. First, enter a competitor into SEMrush’s search field:

Then click “organic research” in the sidebar:

The keyword will show all of the keywords that the competitor ranks for:

If you want to squeeze every keyword out of SEMrush, check out the “competitors” report:

SEMrush will show you sites that are similar to the one you are looking at.

Repeat this process with the competitors you just found.