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There is no doubt about it: If anyone wants to rank the website to the top of Google’s search results, they need backlinks.

The question is: How do you build links to the website WITHOUT resorting to black hat link building strategies? It is simple, actually: stick to the four white hat link building strategies.

Strategy #1: The Skyscraper Technique

The Skyscraper Technique is the as white hat as it gets. First, evaluate Google’s first page for content that is already ranked well. Next, discover what that content has in common. Finally, write a post that is similar to what just found but WAY better.

Let us assume that we have to check “how to optimize videos”. So I searched for terms like “video SEO”:

Moreover, everyone can analyse each piece of content that was ranked in the SERPs.

(By the way, SERP = Search Engine Results Page)
Noticed that most of the content found were list, posts and guides. A guide made the most sense for this keyword. Specifically, make a manual that CRUSHED the other guides about video SEO.

Strategy #2: Broken Link Building

The broken link building is one of the most used white hat SEO tactics. Here’s how it works: First, find a page on the web that you would like to get a link.

Next, use a tool like Check My Links to scan the page for broken links.

Lastly, let the person who runs the site that their page has a broken link:

(Moreover, if you have a page on your site that could replace the broken link, suggest that they return that content with the dead link)

Strategy #3: Industry Studies and Original Research

This strategy takes some work. However, when done right, an industry study can land LOTS of backlinks.

Strategy #4: Guest Posting

When it comes to guest posting, we must have two options: One can write guest posts for any site that will publish content (even if the site is not remotely related to niche). Alternatively, You can publish guest posts on authority sites in the niche. Moreover, make no mistake: When it comes to SEO, these two approaches are VERY different. Google considers spam guest blogging a “link scheme” that can get your site penalized: