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Introduction | Innobuzz Cloud
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SEO stands for Search Engine Optimization. This SEO course will make anyone a professional in SEO. We are going to cover not just the traditional SEO you might get to SEO for websites but also social media. So right now, the SEO is changing a lot. When anyone searches for something, it is more and more news on mobile. Google likes to give a direct answer. Google likes to show a complete video, or indeed zero or first position in the search, and also Google loves to use all kinds of snippets baits, video snippet baits, and of course like really the reviews and pictures.

Let us start with general explanations, to know what an SEO is how to perceive keywords or search. Also, we will focus on the understanding that if you create a master page. Mobile SEO is also essential. Moreover, of course, what we are going to call more is how to empower e-commerce. Also, this is not everything you are going lots to talk about social media optimization, Instagram search optimization, and story optimization. Then we continue to empower with the many more backlinks so one will know how to vote for outreach, how to use these social media, how to gain links from Wikipedia, how to help Wikipedia to have better content and this gets more and better.

Why Search Engine Optimization?

Site design improvement is significant for the achievement of any online business. Each website admin ought to comprehend what is SEO, how it works, and the traffic potential it can produce for all site types.

Keyword Research

In this chapter, we will learn precisely how to find keywords that customers search for every day. Individually, we will walk through 5 proven keywords strategies to find keywords.

A keyword, or a focus keyword as some call it, is a word that describes the content on website page or post best. It is the search term that you want to rank for with a specific page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on the website.

Let us say one has got a website about pianos: sell all sorts and types of pianos, a blog about what to regard when buying a piano. Also, share reviews about the pianos you offer on online shop. Sell digital pianos, so you have created a product category page about digital pianos. Ask this:

  • What search term do they want to find for?

  • Which words do people use in search engines to find the website?

  • What would the search query resemble?

Probably [digital piano], right? Because this keyword reflects what is on the page best. If the website would have to explain the bottom line of its content, how would that look? What words would be on the website to use? That is the keyword or key phrase – if it consists of multiple words.

We use the word ‘keyword’ all the time; this does not mean it consists of only one word. Many times, keywords consist of multiple words. So when talking about keywords, many times we mean a phrase instead of just one word.

Let us kick things off with our first strategy.

Finding some long-tail keywords with Google suggest this could not be more simple. Just type a keyword that you want to rank for and chase down the keywords that Google suggest to you.

Why is this important?

Well, most people struggle with SEO because they target keywords that are too competitive. That is why Google Suggest is so darn powerful: These suggested keywords are “long-tail keywords” that are not insanely competitive. However, because Google is suggesting to them, you know that people search for them.

Copy Competitors’ Keywords

Honestly, this is the best go-to keyword research strategy right now. One can easily spend HOURS hunting around for the right keyword. Alternatively, you can steal the exact keywords that competitors are targeting.

Here is how it works: First, find a competing site that is doing well with their SEO. Then, pop that site into a keyword research tool like Ahrefs or SEMRush.

Online Communities

This strategy is simple: First, head over to an online community where your audience hangs out, like Reddit.

Then, pay attention to the words and phrases that people use over and over again.

These questions make GREAT keywords. If you want to automate this process, check out Answer The Public.

Google Search Console

We build dive deeply into Google search. Here is one of the favorite ways to find new keywords. First, head over to the “Performance Report” in the new Google Search Console.

By default, it will show keywords sorted by several clicks. The thing is: These are keywords that are already getting traffic. So sorting by clicks is not super helpful. Instead, sort the queries by “impressions”: